Pressekonzentration

Newspapers, Concentration of, a development which has been observed on the daily newspaper market in all industrialised countries since about 1950: the number of newspapers is decreasing while total circulation and the circulation figures of some extremely successful papers are increasing. A distinction is commonly made between concentration of publications (1946: 35 titles in Austria; 1998: only 17) and economic concentration (large-scale publishing houses produce several newspapers; Mediaprint). In Austria, concentration in terms of circulation is striking: The three largest newspapers ("Kronen-Zeitung", "täglich Alles" and "Kurier") command 65 % of the total circulation.

Literature: Institut für Publizistik und Kommunikationswissenschaften der Universität Salzburg (ed.), Medienbericht 4, 1993.