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Mateschitz, DietrichMateschitz, Dietrich, b. St. Marein im Mürztal (Styria), May 20, 1944, entrepreneur. Graduate of the Hochschule für Welthandel in Vienna ( now Vienna University of Economics and Business Administration). Founded the Red Bull GmbH in 1987 and made the soft drink Red Bull into the leading energy drink on the world market. Shareholder of the Formel 1 team Sauber-Petronas.
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